Oh wow…this is pretty good! Im not really a fan of the Mission style pick and choose builds buuut…there’s actually a good amount of options if building a bike through them. 3 and 8 speed internal hubs, a vast color selection, Chris King and Thomson bits, non generic saddles and a retail store set them apart from other similar companies. This video gives you a little view into what they do and how they do it. The music on this is sold and Karen’s videos are always pretty entertaining.