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Monday, October 20th, 2014 1:34 pm

Rovolights Goldsprint Face-off PDX!

Posted by: kris

Pretty stoked to be hitting the road to Portland with Revolights this week! After this weeks races at Low Brau well be packing it in and making the drive up north to Chrome PDX for another round of beers, bikes and a hell of a lot of pedaling. Worth noting that not only are we bringing rad prizes up with us but the races are also a winner takes all cash event. Even if you aren’t planning on racing come by for a few cold ones and some hangs! More info on the event page

 

PS: We’ll be hanging around for a couple days and I’d be more than into getting some bike photos and hitting some shops…kick me an email if you have something in mind!

 

 

 

 

 


Friday, September 26th, 2014 6:02 pm

Chrome WARM™ Launch.

Posted by: kris

As the warm weather tapers off you can count on Chrome to be there for all your insulation needs. The new WARM line features two rad pieces of technical cycling apparel to keep the chill out this fall and winter. The WARM™ Vest will keep you toasty with the added featured like reflective details and build in venting. If  you’re looking for something with a little more coverage the Work Shirt is what you need and like the vest it’s water resistant, reversible and best of all makes a perfect nap time pillow. Peep a well done promo below and click through for more.

 

PS: Check back for a review of the Vest here soon.

 

 

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Wednesday, September 24th, 2014 11:10 am

Chrome // Nightfall.

Posted by: kris

Have to say this pretty damn spot on! Nothing like finishing up the days runs before running by the store to grab some cold ones for the crew. Pretty rad being able to hear all the sounds in this sans music. Peep a few stills from the making of this here and obviously hit Chrome to get geared up!

 

 

 


Thursday, June 19th, 2014 6:06 pm

Chrome Forged Rubber Mobile Factory Tour.

Posted by: kris

This is going to be a cool tour to hit from Chrome if you live near one of their HUB locations. Free food, beer shoe build demos and 50% off a pair of Forged Rubber shoes for the first 100 through the door. First stop is SF tomorrow…headed that way anyway might have to wing by!

 


Tuesday, June 17th, 2014 11:24 am

Forged Rubber: 70 Years in the Making.

Posted by: kris

Last year at Interbike Chrome unveiled their Forged Rubber line of shoes with a rad on hand demo at their booth. Now we get an in depth look at where the project started and how they keep it running smoothly. Awesome shots from around their production base in Thailand with words Chrome’s own Steve McCallion. A perfect mix of visuals and information to get you familiar with Forged Rubber. Dig this!

Also: Click through to watch a Forged shoe being made start to finish at Interbike last year…

 

 

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Tuesday, June 10th, 2014 1:42 pm

Chrome Artist Series: NOA Yalta.

Posted by: kris

The compact Yalta has become a staple for the grab and go roll tops from Chrome. They recently enlisted the help of graffiti artist NOA to give the bag a facelift for a new Artist Series run. All eight of the super limited bags were cut from a single canvas inspired by the Japanese phrase meaning “Black Fog”. Pretty damn cool if you ask me! Promo video below and you can swoop one of the few of these right here.

 

 


Wednesday, May 28th, 2014 8:13 pm

Chrome x Ricky Powell.

Posted by: kris

One of the all time greats of street photography has teamed up with Chrome for one hell of a collabo. The Photobomb Messenger LTD is a take on the classic messenger but with a nice facelift made up of Ricky Powell images. Swoop it here!

 


Thursday, May 8th, 2014 1:12 pm

Tested: Chrome Folsom Pants.

Posted by: kris

Beyond 3M reflective inks and cooling vents you have perhaps the most crucial bit of cycling apparel…bottoms. Chrome has been adding all sorts of ride inspired gear to their soft goods as of late but nothing as cool as the Folsom. They went beyond making their new pants (and shorts) look like they belong on a bike to making them FEEL like they’re meant for the saddle…click through for the breakdown.

 

 

 

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Tuesday, April 22nd, 2014 6:10 pm

Chrome Spring Riding Kit.

Posted by: kris

Chrome has taken some of their best products in their current line and bundled them into the perfect spring riding package. From the Merino Mason jersey to the Cardiel ORP you’ll be feeling light and breezy as you head out to cruise the town. Click through for more deets and photos then hit the links to grab each piece.

 

Our v-neck Mason riding jersey is made with 90% Merino wool and 10% nylon to give the heat managing, odor resistant properties of Merino wool and durability of Nylon. Designed with a longer hem length for riding comfort and a double-layered shoulder seam for increased durability

 

The Operation Readiness Pack (ORP) is a lightweight, water-resistant rolltop daypack. We made it with fully-taped, rip-stop nylon to create the right balance of lightness and durability. The ORP works as a daypack and can fit a 13″ laptop in the internal back pocket. When traveling, it can be rolled up and stowed in the Cardiel Fortnight. The ORP is part of the Cardiel Travel Series, a three-bag travel system designed in collaboration with skateboard legend and track bike savant, John Cardiel. Made for John’s simple, resourceful, creative, and self-sufficient travel style, the three-bag system can be used in tandem or on its own — answering to every need from a two-hour ride to a two-week trip.

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Thursday, April 3rd, 2014 7:45 pm

Team Cinelli Chrome.

Posted by: kris

When you combine two great brands and a handful of powerful cyclists it can only be awesome. Cinelli and Chrome have teamed up to bring us a different kind of cycling team with Team Cinelli Chrome. The crew is made up of a mix of cyclist from messengers to race mechanics all with the skills to take the years top fixed crits. Read up right here.