The family at God & Famous have been hard at work making sure 2016 started of with a bang. Introducing the Dead Fucking Last collection killing you this week in cooperation Southern California’s Aventon. Inspired by the off days, when you push but still come up short, as a reminder that making it through the struggle is all part of journey. Everyone has the off days and now you have some inspiration with the DFL collection. The cap, kit, sock, tape and mountain bar can be swooped here on Friday. In the meantime peep the preview and build some stoke with the video below captured in the hills of the Angeles Forrest!
“You’re Dead. Learn From This And Push On. It’s Not Always About The Outcome But The Journey That Got You There. And The Things That Don’t Kill You Will Only Make You Stronger. Eating A Loss Makes Winning Taste That Much Better. This Is Dedicated To The Off Days. Dead Fucking Last.”