Monday, November 17th, 2014 4:37 pm

God & Famous Paincave Overshoe.

Posted by: kris

God & Famous keeping the little piggies warm this season with the Paincave Overshoe. Fleece lined inner and some pain inspiration on the outer. Much warm. Swoop!


Wednesday, November 12th, 2014 2:22 pm

Reductivist Ringtool GOLD.

Posted by: kris

With the slew of multitool options on the market it can be pretty hard to stand out from the pack. Earlier this year tool brand Reductivist launched their simply styled Ringtool and have since released a handful of updates. I recently spotted the GOLD version of this little dude that packs quite the punch and is primed for that 5 ’0 clock brew break. 8 tool useful tool tips surround a proper bottle opener for when you’re in a pinch! Jump here for more…


Wednesday, October 29th, 2014 3:41 pm

New Cadence Caps & Tees.

Posted by: kris

As we get closer to the holidays you can bet we’ll see a bunch of soft goods hitting the web. Cadence keeping the fresh stuff coming with some new tees and a sweet new softie wool cap in the shop now. Swoop here!


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Wednesday, October 29th, 2014 10:54 am

San Marco: We ride with passion!.

Posted by: kris

When you’ve been in the game as long as a brand like San Marco you’ve got to be doing something right. Their interest in so many types of cycling keeps them current and putting out rad videos like this. All sorts of bikes in here shot real fancy like with everything form bike polo to some rad velodrome shots. Gotta love some proper video production…


Thursday, October 2nd, 2014 12:44 pm

North Trooper for Mission Workshop.

Posted by: kris

I first me Chris aka North Trooper at last year’s Interbike and since then it seems he’s been quite the busy dude. While piling on work as a photographer he connected with the fine people at Mission Workshop for a little lookbook outing. Some pretty stellar shots of the gear out getting some nature. Peep more here!



Friday, September 19th, 2014 12:35 pm

Leader Bikes: The Cure.

Posted by: kris

It’s awesome when brands step up tohelp raise funds for a noble cause like cancer research. Even better is that Leader Bike‘s founder Sal kicked pancreatic cancer’s ass and now has the chance to help support the research that kept him in the game. The Cure is here and looks rad with it’s curved toptube and tight track geo not to mention a portion of the proceeds go to keep the research rollin’. More info here…look for these this fall!


Tuesday, September 2nd, 2014 2:46 pm

WTTVC | Kits Go Live!

Posted by: kris

On the opposite spectrum of the Wheel Talk family is the two wheel powerhouse WTTVC. Over the past year or so the track/road/cross crew has been hitting races and and taking podium spots on the regular. Beyond the medals the best part about the team has to be their work hard play hard attitudes that lead to awesomeness like this. The new “Endless Summer” pieces are too clutch with a solid early 90′s look paired with modern tech…all available for you to rock right here!


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Tuesday, August 19th, 2014 6:49 pm

Cadence Saddle Bags.

Posted by: kris

New saddle bags from Cadence looking pretty proper in three rad colors. These definitely look like a step up from most similar bags on the market and at $36 well worth the green. Swoop here!


Monday, August 4th, 2014 3:59 pm

New Eighthinch Bars.

Posted by: kris

The old friends at Eighthinch have been revamping a bit releasing some new stuff lately. Whether you’re looking to post up with some risers or get it in the drops they’ve got you covered on the cheap. Head here to swoop!


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Thursday, June 19th, 2014 6:06 pm

Chrome Forged Rubber Mobile Factory Tour.

Posted by: kris

This is going to be a cool tour to hit from Chrome if you live near one of their HUB locations. Free food, beer shoe build demos and 50% off a pair of Forged Rubber shoes for the first 100 through the door. First stop is SF tomorrow…headed that way anyway might have to wing by!