Essentially a bicycle parking garage with restricted access. From the site:
With all those in mind who are fed up with having their bicycles stolen and vandalised, we have opened a parking space exclusively for bicycles: My Beautiful Parking.
The parking space, “My Beautiful Parking”, is open 24 hrs a day, 365 days of the year, including leap years. This is how it works: each user is provided with a card that allows him/her to enter the premises to park or retrieve his/her bicycle when it suits him/her. This card contains the following information of the user: full name, number of national identity card, address and telephone number.