October 30th


Gear opened on West End’s Browning Street in January this year. Stocking a fresh and diverse range of high quality street fashion. What sets Gear apart, is the focus on track or fixed gear bikes – a somewhat emerging trend in cycling. Track bikes are those traditionally used on a velodrome and since the 80’s on the street by bike messengers, chosen above other types for their simplicity and low maintenance.

Erik Van Genderen is behind the store – hailing from Amsterdam he’d spent 10 years as a chef before seeking a different life challenge and becoming a bike messenger.  From a love of fixed gear bikes and a concurrent interest in street fashion and pop culture, Erik was planning to open a store to compliment both passions. When his girlfriend was relocated through work to Brisbane, Van Genderen decided to push forward with his plan, and open here instead.

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